On December 5, an exhibition and sale of products from Fukushima was held at the Head Office Building in Shinagawa, Tokyo, as part of MHI Group's activities to support the region's recovery from the Great East Japan Earthquake and tsunami disaster.
The event was organized in cooperation with MIDETTE(Note), Fukushima Prefecture's "antenna shop"
in central Tokyo, at a venue specially set up for the occasion. More than 30 different items were on offer, including Fukushima's highly acclaimed local sake (winner of the most Gold Awards at the annual "Fine Sake Awards, Japan" for the sixth consecutive year), popular sweets, and other delectable foods.
Though the exhibition was open only during the 1-hour lunch break and for 90 minutes after regular work hours, large numbers of Group employees who work in the building thronged the venue to buy products. Some items sold out just during lunchtime, and by the end of the day nearly everything had been sold. Total sales substantially exceeded the target.
MHI Group will continue to undertake an array of activities to support recovery in the disaster-hit region, which even now continues to suffer the effects of groundless rumors concerning the safety of its local products.