MHI Streamlines Printing Machinery Sales/Service Network in Europe
-- Distributor Network to Be Expanded --

Until now, MHI's printing machinery business in Europe has been carried out by MLP-UK undertaking direct sales to UK customers and MLP-E conducting sales in France and other countries on the Continent through either direct sales or a distributor network. In view of the recent economic crisis and its impact on demand through the foreseeable future, MHI decided to abolish direct sales in the region as a way to reduce fixed costs and minimize business risk tied to economic fluctuations, and in its place to adopt a structure of sales and service activities performed through local distributors. To manage the distributorships, a new printing machinery division is being established within MHIE.

The new division, which will serve as the new headquarters of MHI's printing business in Europe, is located in Leeds, a major city in West Yorkshire. Initially, the new division will focus on the promotion and expansion of the distributorship system. It will also aim to attract demand by introducing new sheet-fed offset press models. Plans also call for enhancement of operational efficiency by integrating the showroom and European parts center, and increased sales of parts as a major and stable source of revenue, to be achieved by increasing the number of items that can be delivered immediately on demand.

The fiercely competitive European market, despite its current difficulties, is still a major market accounting for near one-fourth of global sales. With the launch of its new structure, MHI will be solidly positioned to pursue more dynamic business developments and establish a solid business base within this vital market.